While NAP might be what you do on a Sunday afternoon between football games. In the world of local search its all about a Business’s Identity as it relates to Local Search.
In this world NAP means a businesses anchor in the index’s across Local Search more specifically the letter(s) N-A-P stand for your Business Name- your business customer facing Address- lastly your customer facing Phone number.
It’s the triangulation of those three attributes which allow an algorithm to drop a pin on a map representing you. In local search it’s this little concept (NAP) that is the glue that holds your presence all together.
Here is a slideshare presentation I did that introduces the concept.
Here are a couple of articles I’ve written on the subject.